How To Successfully Use Video SEO To Your Advantage

Video SEO is becoming more prominent than ever in the Internet marketing world. In fact, videos are 53 times more likely than traditional Web pages to receive an organic first-page ranking. Today's society loves to view and share online videos and it is not uncommon for a person or brand to become well-known or famous from a video that went viral.

What is video SEO? 

Video SEO is a set of techniques designed to make sure that search engines find and index your video content. Video SEO also helps to make sure search engines display your video content when specific keywords are entered as search terms.

Think about how the right video and the right SEO techniques could help get your brand ahead of the competition. Using video SEO to your advantage is easy; the hard part is coming up with an idea for a video that will catch on like wildfire. Your video can be actual video footage, screen captures, slide shows or animated PowerPoint slides. Whatever you choose, it's important to keep it short, simple and entertaining. Making it funny or interesting is your best bet if you want people to share your video with friends and family (which you do).

Once you come up with an idea, here are some tricks of the trade for using video SEO to launch your short movie straight into success:

1. Upload your video to YouTube. Since Google owns YouTube, uploading your video to this platform will guarantee it gets indexed into Google's search engine. YouTube also offers an easy way to add video SEO to your content.

2. If you choose to have your video hosted on your Website, make sure to submit your video to Google using a Video Sitemap using Google's Webmaster Tools. Also make sure you have a robots.txt file on all of your video pages to ensure that Google can find the Web page and verify that there are codes on it that indicate that a video is present.

3. Include title, description and tags. When you submit a video to YouTube, the site allows you to provide a title, description and tags. Make sure to use keywords in each of these in order to ensure that your video pops up in the search results when a certain search term is typed in. If your video is on your Website, make the title tag of the video the same as the title tag of the page it s on. Google likes this and will reward the video with higher search results when this is done.

4. Target long tail keywords. You'll see better search results if you target long tail keywords in your video. This means you need to get more specific with your keywords. Don't just name your video "Salon." Name it "Hair Salon Stylist Shows How to Do Prom Up-do." A long tail keyword is more likely to produce first page results than a generic short keyword. Since Google can't actually see the content of the video, you could actually submit the video a few different times with different titles. This would allow you to cover all potential search term matches.

5. Remember that when it comes to video SEO, just because you're new or a small business, doesn't mean you can't earn top rankings. When it comes to regular SEO for Websites, a new or smaller site may not be able to achieve the same rankings a site that's bigger and has been around longer can achieve. However with video SEO that all goes out the window. Someone who has posted 5 videos has just as much of a chance of reaching top search results as someone who has posted 1 video, as long as the proper video SEO steps have been taken.

Over time, the competition for videos will become even denser. However, right now since there are so many more Website pages online than videos, it's very easy for videos to rank higher in the search results without as much effort. For now, it's important to take advantage of this and maximize the amount of videos online to gain brand recognition and drive traffic to your Website. Nowadays it's very likely for a video to go viral in a matter of days, which is why if you haven't been taking advantage of online videos, the time is now. Start brainstorming ideas for fun and informative videos and you'll increase brand awareness and sales in no time.

How To Make Your Mobile Website User Friendly

It is very important to make your mobile website friendly  because easier for people understanding what you are trying to express.

For those create a mobile website for their business or blog, there’s a lot to think about to ensure their mobile site is as user friendly as possible. Here are several tips to consider before starting your site development: 

Make Content Easy to Digest – The key to ensuring your mobile website if user friendly is to simply design it as if you were to use it yourself. Think about how frustrating it is to try and read pages and pages of text on any mobile device, and remember to keep everything as concise and hassle-free as possible. This may mean rewriting your website content specifically for your mobile website. 

Simple Navigation – As with content, keep things simple. Overcomplicated navigation systems will aggravate your mobile users and may lead to less mobile web traffic. Make sure your menu bars are easy to read and that any buttons are big enough to click on touchscreens that don’t allow for zoom. Breadcrumb navigation can be an excellent way to save navigation space and means you do not have to include your main navigation buttons within each page. Another nice tip to simple navigation is to ensure that selected items are clearly highlighted so mobile users can be sure when their selection has been made. 

Device Compatibility­­ - With so many mobiles now allowing for web usage, your mobile website could appear slightly different on each handset. Where possible make your site compatible for an array of devices including iPhone and even iPad models. 

Keep things consistent – If you are designing a mobile website there is a strong chance you already have a full scale website already set up. To keep your business or blog branding consistent (and make your web visitors experience more enjoyable) keep design elements consistent. This may include sticking to the same colour schemes, fonts and content tone. 

Take it for a Test Drive – When you’ve finished the design and development process of your mobile website, it’s time to test, test and test your web experience. This means checking that all the aforementioned tips are in place and working successfully, plus noting any faults or inadequacies that a user may experience and fixing them accordingly. There are plenty of businesses that can test your mobile website for you too to ensure that there are no other flaws that you’ve missed out on. 

Web Design Crowdsourcing - Good or Bad?

                              


What can help you stand-out in the world of business is your talent and creativity. This is why businesses strive to look professional as well as unique at the same time because they know that in order to stand-out from the rest you must have something that others don’t have. For example, companies do their best to create a unique logo design so that they can give a unique look to their business and promote their products and services effectively. Another example would be their brochures, companies try to create their brochures in a highly professional way so there message will look powerful and effective. 

We can now come to the conclusion that it’s your talent as well as creativity that allow you to make your business look professional and unique. If you are not creative or talented then you need to hire people that can help you in this regard. Hence, if you are ready to create a website, then you must hire a designer or designers who possess extensive experience and skills and know how to make business look elegant and professional online. These professional will ensure that your online presence is not a result of clipart or copy-paste, allowing you to look different from others.........

So, what can you do to successfully hire a professional designer? How can you find a designer who won’t use clipart or premade designs? How can you judge the credibility of a designer? These are the questions that you should ask when you are ready to create a professional web design for your business website. A lot of people nowadays suggest that you visit a crowdsourcing site and your project details there. Lots of designers (Yes, dozens or even hundreds) will come and participate. However, only one will get paid. So, this way you will have a wide variety of options in front of you and you will be able to choose the one you like the most and, consequently, the designer of that particular design will get paid.

Now, the question is that will you really be able to find a professional designer this way? The design that you like, how will you verify that the designer that didn’t use a clipart or copied an image from some other website? The problem with images and design is that you can’t find out immediately if it is unique or not. If you ask someone to write an article for you, then you can easily find out if it’s unique or plagiarized, but when it comes to design there is no way to determine that. Most likely, you will find out after a few weeks or months.

Also, the problem with crowdsourcing is that you can’t really judge how credible or trustworthy the designer is. He or she may use anyone’s gallery or identity to look professional. Then, at the end, he or she will again use someone’s design that will match your requirements. So, it is best that you hire a professional logo design company and create a unique and non-plagiarized design for your business.....